On a recent day when going to work to our office in South Delhi’s Shahpur Jat neighbourhood, I noticed, amidst sweets and street food vendors and recent fashion shops that have been mushrooming in the area, this cute little shop called “Dubdengreen”. Inside, unsurprisingly for this densely populated neighbourhood, the space is small enough, the decorations are minimal and the absence of shining and blinking advertisement on the shelves catches the eye. This looks more like a farm house shop, so you wouldn’t be surprised to find mooing cows and chattering chicken in the backyard. A quick look around is enough to confirm the impression: grains and millets are there, fresh vegetables next to fresh fruit and dairy products. This is indeed another shop for farm goods – so how is it different? Well, this one is all about organic.
(c) by Heiko Pfeiffer